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How BAT Brazil optimized inspection processes by 40% and boosted customer satisfaction

Bruna Ribeiro • Jul 07, 2021
Souza Cruz - BAT Brazil
BAT Brazil (Souza Cruz) is a Brazilian tobacco industry subsidiary of British American Tobacco. Portuguese immigrant Albino Sousa Cruz founded it in Rio de Janeiro in 1993. The company was started in a two-story building in the city's center, with only 16 employees. It started with one machine to produce rolled cigarettes. 

CHALLENGE


"We had an archaic operation process, facing the risk of losing data at any time, and we didn't have real-time visual data."


According to Laureci, Warehouse Coordinator, BAT Brazil reviewed long-established processes to see if they could be improved. Their most significant challenge was optimizing traceability of the cargo's visual and physical condition.

 

Before using Cargosnap, BAT Brazil relied mainly on cameras, excel spreadsheets, and the old pen-and-paper methods to do its inspections. BAT had been looking for a solution for many years and found a tool that met its demand - when they found Cargosnap.


Adopting new software for a large company is difficult and requires a meticulous supplier qualification process. 


"We contacted some companies, but none offered us enough flexibility. Our operation is very specialized, so the ability to configure our work process is essential. Cargosnap's top feature is its flexibility; it is a solution that perfectly fits our needs"
says Laureci. 


The company needed a simple interface showing only the necessary information for each inspection stage and allowing users to interact with cargo information without much effort.

BAT Brazil warehouse logistics
Outbound logistics check

 

SOLUTION


"If the end customer receives a container with a hole in the ceiling and damaged goods, we have visual evidence proving that it left our warehouse in perfect condition."

BAT Brazil quality cargo control

Cargosnap's Customer Success team quickly started working with BAT on configuring their own processes and identifying and building opportunities to improve operational efficiency. Within a week, all inspection steps were created and standardized.

 

According to Laureci, Cargosnap helped increase transparency by providing an overview of operations. "What used to happen was, sometimes, we delayed shipping cargo. A customer would open a 'wet tobacco boxes' claim three or more months later. So, we had to look for the images. We couldn't find them, or, often, they were together with other folders; we didn't have a process organized by container, order, etc.”


On occasion, when a container was being handled, damages occurred, such as a dent would be made in the roof or the side on site. Sometimes the material would end up getting wet. The customer's reaction would always link any previous damages to new ones. 


As cargo information was confusing, the team wasted a lot of time finding enough proof that the cargo left the warehouse perfectly.
Perhaps the problem occurred in the transhipment or the loading/unloading ports. 


Cargosnap's Customer Success team helped BAT Brazil to create cargo checklist template according to its requirements. Functionalities in the
App that allowed traceability by container and internal order number. 

 

"Cargo information is now visualized easily and available through Cargosnap's intuitive interface."

 

Consequently, processes that previously required four or more people can now be done by just one or two.

 

RESULTS


"The biggest advantage of using Cargosnap is improving processes and increasing customer satisfaction."


BAT Brazil's inspection time was reduced by 40%. All documents are organized in one place, and multiple people work with the same tool in a standardized process.


Laureci explains that BAT exports 90% of its intracompany and 10% to external clients. These direct sales ask for an image report to present to other parties on the loading day. 

 

"When we receive a claim, we don't only consider the financial impact, but our credibility and reputation factor with our clients play a huge role. Reducing that hassle of contacting us to open a claim for damaged cargo is priceless."  


"It is gratifying to see our team enjoying working with the solution.
No extra hardware had to be purchased, and our investments have already been earned back. We have 100% online traceability where my client also has access to it."

Want to see how your business can benefit from digital inspections and boost customer satisfaction?

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